Blog post 3

The Power of SEO: Unlocking Business Growth Potential


Prepare to embark on a thrilling voyage to unlock the secrets of SEO and navigate your business to prosperous shores! In the digital age, establishing a strong online presence is crucial for building your business. It doesn’t matter whether you’re a small startup or a well established enterprise, Search Engine Optimisation (SEO) is a game-changer. So let’s dive into the power of SEO, what it is, and how you can use it to boost your business.

What is SEO?

Imagine SEO as your website’s personal billboard for search engines like Google.  When someone searches for your goodies, or any related content you want your website to be at the top of those search results. SEO does just that.

For example, say you are searching for “Digital Marketing” on Google. It’s going to sift through thousands of web pages, blogs and online platforms to find that content for you. When it sees that Inkfish Digital Marketing is near you, has suitable content, is active (and looks just great) it is going to put us on the top of the search results. Exactly where we want it to be.

Simply put, SEO is the way that we tell search engines what a website is about and who we want to find it. By strategically optimising your website and content for search engines, you can enhance your online visibility, attract targeted traffic, and ultimately drive business expansion.

The impact of SEO on business visibility

SEO is picking out big bold fonts for your billboard and plastering it with spotlights to optimise your online visibility to search engines. With the right SEO strategies, your business improves its online visibility. When your website ranks higher in search engine result pages (SERPs), more people find your site and click through. More eyes on you, means higher number of organic clicks and ultimately more opportunities for conversions.

The Power of Keyword research

Keywords are invaluable to your SEO strategy. Keyword research lays the groundwork. When someone pops a query into a search engine it’ll start searching for relevant keywords. Knowing what your audience is looking for, allows you to know what words to use to tell the search engine – “Hey, that’s us!” When you know what your keywords are you can include the right words in the right places to attract the right people. Tools like Google Keyword Planner can help you find valuable keywords with a balance of search volume and competition.

On-Page Optimisation: Enhancing Relevance and User Experience

Where you put your keywords can be just as valuable as what keywords you use. Incorporating the focus keyphrase in the title, meta descriptions, and headings will get them noticed. You also want to ensure that those words/phrases are scattered throughout your content. Remember that the goal for all of this is to get users to find your website. That means that when they get there you want your content to be valuable and engaging. Don’t just splatter your keywords all over your content. Make sure that everything makes sense and reads well.

We’re in this together – Off-Page Optimisation

Linking your webpage to others and getting linked back is like exchanging high fives in the digital world! It says: “Hey, we think this guy is cool, and they think we’re pretty cool too.” It’s a way to show that you are a reputable site which builds your domain authority.

Off-page SEO is all about playing nice with other websites and building your online street-cred. This is done by building high-quality backlinks to your website from reputable sources. It’s all about increasing your domain authority and showing that your content is valuable and trustworthy.

SEO for Business Growth

In order to grow your business or organisation you are going to want to be super visible to your clientele. You want that traffic to come through and boost your sales. However, SEO is not just about ranking higher on SERPs.

Turning those clicks into sales (conversions) is what you want. When a customer clicks your link you want them to land on a user-friendly, content rich site. This is where things like great UX/UI design comes in. When your website is properly optimised, it becomes more accessible to both search engines and users, leading to increased organic traffic.

Technical SEO: Ensuring a Smooth User Experience

Nobody wants to land on a slow and broken website. Technical SEO focuses on improving your website’s backend to enhance user experience and search engine crawlability. That’s just a long way of saying, when people love your website, search engines notice. When people stick around your site, search engines get the hint – this is the perfect digital drop-off point. So, optimise your site speed and fix those broken links. Don’t forget to make your website mobile-friendly for the many smart phone scrollers.

SEO Content Marketing: Driving Organic Growth

There’s no point in getting people to your website if there is nothing there for them. Content marketing plays a big role in your SEO success. You are going to want to create high-quality, informative and relevant content. You want to chum the waters of your site and start a feeding frenzy of customers.

Not everyone is going to be searching for your organisation directly. When you create interesting content that is relevant to them they have a better chance of stumbling across your site. People search the internet for all kinds of information and entertainment. If your site holds the handy guide or informative blog they’re looking for, you get more eyes on you. It’s a great way to share your passions and build the interest of your audience. Regularly publishing valuable content also signals search engines that your website is active and authoritative in its field.

Content Quick Tips:

  • Create content that solves your audience’s problems, answers their questions, or entertains them.
  • Incorporate relevant visuals, such as images, infographics, or videos, to enhance the user experience.
  • Utilise storytelling techniques to captivate your audience and keep them coming back for more.

Understanding SEO Analytics and Data Analysis

SEO doesn’t like to stand still. It’s a lively dancer on the dance floor looking for a new partner. So switch up your moves to keep its attention. By monitoring who is looking for and finding your content you can tweak your strategy to improve traffic. The only way to know if your SEO strategies are working is by analysing SEO data. Tools like Google Analytics and Google Search Console provide valuable insights into your website’s performance, organic traffic, user behaviour, and more. By keeping a close eye on these metrics you know what’s working and what needs a shake up.

The Role of Social Media in SEO and Business Growth

There’s no denying the marketing powerhouse that is Social Media. You likely already have an account set up to connect with potential customers. Remember, not everyone will be coming to your site through a search engine. Aside from being powerful tools for promoting your content and engaging with your audience, Social Media Platforms are a great way to get traffic to your site. When your content gets shared on social media, it attracts more traffic and potential backlinks, positively impacting your SEO efforts. By matching up your social media content with your site’s content you can make sure that more of your audience finds what you are putting out.


SEO plays a big role in making your business stand out in the digital world. It’s a big glowing neon sign that points customers to your website. Effective use of SEO enhances your online visibility, attracts targeted traffic, and drives organic growth. Want to put your business on the map? SEO is the X that marks the spot.

Don’t know where to start? We know a thing or two about SEO. Reach out to us and let us guide your business to SEO success.