Africa Skills

New Look. Same Purpose. Bigger Impact.

The Challenge

We’re Inkfish, a boutique digital marketing agency solving real business problems since 2004. We’re small by design. sharp, agile, and all in on your success.

A little stuck in the early 2000s. Their digital brand didn’t reflect the innovation, energy, or excellence happening on campus daily. It was time for a makeover that matched their mission.

The solution

We didn’t throw out the identity, we refined it. Our team delivered:

A new, modernised logo that kept their legacy but added a fresh edge
A user-friendly website that spoke to both students and corporate partners
SEO improvements and targeted Meta Ads to drive visibility across Google and social platforms

The rebrand didn’t shout. It spoke clearly. And it resonated with the audiences Africa Skills wanted to reach.

The result

More web traffic. More applications. More social engagement. But most importantly? A stronger voice that finally matched the heart of the organisation. Students, parents, and industry partners now see Africa Skills as the forward-moving, people-first institution it truly is.

Tools Used