The Acumen Group Inkfish graphic


We did a rebrand for our client who struggled to stand out from the usual formal suit and tie accounting firms out there. We discovered his love for gaming and strategy, and we learned that he would like to draw young adults who are starting out their own businesses.

The Acumen Group logo

The logo was the foundation of the whole rebrand we did for this client. Just by nailing the logo, we knew that we executed the brief to have a fresh, intriguing, and approachable look for an accounting firm.


the acumen group website showcase

After the soft launch the first blog had about 67 organic page views in the first month which is very good.

The Acumen Group blog showcase

The gaming theme really came through powerfully in the recreated website. Within the first month there were two serious new leads as well as 688 pageviews.

The Acumen Group Facebook showcase

The Acumen Group social media profiles are an extension of any rebranding process. This attracted more people than the accounts have had in the past. We also saw that the social media profiles did a good job drawing people to the website.

I’m just sending you a voicenote regarding the demo website, it looks absolutely amazing. I really do like it. It’s absolutely awesome.

Euwan Erwee/ The Acumen Group

This is great work and absolutely love it and the colours and way it is laid out is amazing thank you. Really excited.

Euwan Erwee / The Acumen Group