Oryx Desert Salt Inkfish graphic

ORYX DESERT SALT

For Oryx Desert Salt we created and designed the online shop website and created striking social media templates. Content management promoted Oryx Desert Salt through recipes supplied by various well-known South African chefs, fun themes, competitions and email marketing.The consistency in branding and social media supported the brand awareness in the general public and allowed the brand to expand internationally.

 

 

Oryx Salt Instagram showcase

Striking Instagram posts creating brand recognition.

Oryx Salt small gift package render

Printed brochures honouring the same striking brand consistency.

Oryx Salt black velvet cake

Ideas for themes such as black / white, serving as inspiration for chefs to come up with Oryx recipes.

Oryx Salt website showcase

Monthly newsletter with themed content.

I love the fact that Suzan gets involved in the product entirely, it becomes part of her life and an extension of herself. Suzan doesn’t separate her work from her personal life, it’s all integrated. Hence she only takes on products she really believes in.

Samantha Skyring / Oryx Desert Salt