website steps and phases

INKFISH works through a methodology that’s been developed over years of experience. During that time, it has been regularly reviewed and updated. It has been tested many times and has proven to be the most effective and efficient way to get all groundwork in place, while at the same time ensuring the best value for money. When you work with us, we request that you review this roadmap and confirm that you understand and agree to work according to this methodology. It is referred to as STEP ACTION PLAN (SAP) in our communication.

foundation phase


Basic steps to put into place before active marketing can take place.

STEP 1 understanding the business
Investigating and documenting the core values, offerings, target market, style, and identity of the business.

STEP 2 brand elements
Ensures the visual elements such as logos and basic templates are all consistent, available, and created or redrawn in hi-res ready for use.

STEP 3 planning, design and (re)building the website
Sitemap, all the pages, briefing, building, and checking needed for the full creation of a website. In some cases, just a small website or theme switch is the only requirement. INKFISH only works with clients who allow full access and control over the website as the core of the marketing.

spreading the word phase


Planning, creating, uploading, emailing, and sharing content based on a recurring schedule.

STEP 4 content management
Planning the content for the company in advance. This includes the type of content such as blogs, quotes, competitions etc., creating the templates, and loading onto the website. We always share from the website to social media and other channels.

STEP 5 getting social
Finalising basic social media channels set up and finding additional groups for the content created to be shared.

STEP 6 sending mail
Creating and maintaining email sending account databases, sign up funnels, template creation, and back-up of database. In case of handover, a clean-up of database and GDPR check.

climbing the ranks


Fine-tuning, collaborating, and checking report stats for better Google ranking.

STEP 7 fine tune
Researching keywords, installing Yoast plug-in, creating categories to optimise the Google ranking

STEP 8 collaborate & engage
Creating social media ad campaigns, collaborating with other businesses, partners, suppliers, and colleagues to expand your audience.

STEP 9 checking stats
Reviewing campaigns for social media advertising, google advertising, google analytics, and SEO to see where tweaks need to happen for further optimising.

next steps phase


Creating social media videos, conducting competitions, organizing events, and looking for ways to expand company reach.

STEP 10 move on up
Bringing the brand to life with videos, creating movement in social media, and animated infographics.

STEP 11 filling the funnel
Developing lead magnets, click funnels, niche landing pages to attract new customers with an appealing offer to start engaging.

STEP 12 straight talking
Actively seek out individuals that can benefit from the services of the company and approach them directly with generic introduction.