How are hours logged?

INKFISH logs each task in hour tracking software that can be reviewed at any given time. Time spent by the team (finance, web, design, and strategy) will be tracked here, as well as time logged by the marketing manager. The task will be clearly described for reference. Standard tasks are logged according to best practices.

What if INKFISH does not use all hours?

Your marketing manager will propose various ideas on how to use any extra time available or spend this time sharing your content to social media groups and pages relevant to your business.

What if INKFISH goes over the hours?

We inform you in time of the likelihood of this happening and discuss which projects could be passed to the next month or have a few fewer activities in the following months. If the hour spends is consistently higher than the package allows for, we will suggest increasing your package to the next level.

Do you report the results?

At the end of every month, a report will be provided with an overview of tasks done, social media followers, Google Analytics, and web traffic. However, a lot of digital marketing is often difficult to measure and would result in inquiries and other ways in which potential clients can approach you.

How do I know if it works?

Marketing is by definition never an exact science. However, there are a good few indicators we report on and of course, your inquiries and sales. For example, if your competition decides to spend 5x as much marketing budget to marketing the same product or service, it would require a different approach to ensure you receive sales or leads. Business owners who provide information and feedback for the MM to work with also tend to achieve more results. Lastly, it simply depends on the market, as well whether the product is not right, marketing won’t sell it either. We can, however, do market research and find out how to reposition your product or service.

Why are we different?

We are not marketing consultants who explain to you what to do and then leave you to do it all yourself and figure it out while having so much on your plate already. By working in a team, instead of alone, we share all resources to make your brand shine while using our time as efficiently as possible.