For coaches, facilitators, consultants and other specialist service providers who are working with their clients on a very unique and personal basis, standard principles should be applied lightly different.
There is always an aspect of networking and personal connection from the business owner required to get the machine going. To spread the information to a bigger audience they need to engage, present and personally connect. One can build a business purely based on networking, however, the online presence, website and social media can expand on this effort by perpetuating the correct information and messages.So it’s the ripple effect of the stone in the pond; the business owner has to throw in the stone first. INKFISH will ensure that the content is still conveying the same message for coaches and facilitators. Especially when the business owner is has been referred by their initial contacts. Therefore, digital marketing should never be seen as the sole source of leads and conversions for this type of business, the extension of the voice of the business owner.