2 INKFISH PRINCIPLES Quiz Please sign up for the course before taking this quiz. Is your company looking consistent in their visual appearance? Why or why not?2 Why should you put all content first on the website? Tick all that apply.4 The content can be shared to social media easily again later. It’s more efficient to create content once, and share in various ways than to create specific content for each channel. People love reading blogs. Google likes websites that have regular action. You can highlight a specific aspect of your service / product the content can be found years from now. Tick all that are improving the user-friendliness of a website:6 Offering packages. One page per audience / target market. One page per service / product. A story explaining what my business is about Using color codes for certain topics or areas, An explanation of variations we offer A bullet list one can click per variation we offer. Using icons. The reason why a brand should look consistent is:2 Less time consuming to create material. Increase brand awareness. Boring is good. It will not confuse the audience. What is a SMART goal?1 Who is worth more to your business?1 A referrer, who is not buying. a once off buyer.