2 INKFISH PRINCIPLES Quiz Please sign up for the course before taking this quiz. What is a SMART goal?1 Why should you put all content first on the website? Tick all that apply.4 It’s more efficient to create content once, and share in various ways than to create specific content for each channel. You can highlight a specific aspect of your service / product the content can be found years from now. People love reading blogs. The content can be shared to social media easily again later. Google likes websites that have regular action. Is your company looking consistent in their visual appearance? Why or why not?2 Tick all that are improving the user-friendliness of a website:6 One page per service / product. Offering packages. A story explaining what my business is about One page per audience / target market. A bullet list one can click per variation we offer. Using color codes for certain topics or areas, Using icons. An explanation of variations we offer Who is worth more to your business?1 A referrer, who is not buying. a once off buyer. The reason why a brand should look consistent is:2 Less time consuming to create material. It will not confuse the audience. Boring is good. Increase brand awareness.