2 INKFISH PRINCIPLES Quiz Please sign up for the course before taking this quiz. Why should you put all content first on the website? Tick all that apply.4 You can highlight a specific aspect of your service / product the content can be found years from now. It’s more efficient to create content once, and share in various ways than to create specific content for each channel. Google likes websites that have regular action. The content can be shared to social media easily again later. People love reading blogs. Who is worth more to your business?1 a once off buyer. A referrer, who is not buying. The reason why a brand should look consistent is:2 Boring is good. Increase brand awareness. Less time consuming to create material. It will not confuse the audience. What is a SMART goal?1 Is your company looking consistent in their visual appearance? Why or why not?2 Tick all that are improving the user-friendliness of a website:6 One page per service / product. Offering packages. An explanation of variations we offer A story explaining what my business is about Using icons. Using color codes for certain topics or areas, A bullet list one can click per variation we offer. One page per audience / target market.