INKFISH digital marketing course overview

MODULE 1: INTRODUCTION

1.1 Intro into tools
1.2 Inkfish principles
1.3 Company profile
1.4 Marketing profile

MODULE 2: DESIGN

2.1 New logo
2.2 Logo and file formats
2.3 Brand guide
2.4 Briefing new design

MODULE 3: WEBSITE

3.1 Domain registration and hosting
3.2 Web audit
3.3 Plan web structure & brief design
3.4 Edit content of site

MODULE 4: CONTENT PLANNING

4.1 Themes & action schedule
4.2 Writing a blog
4.3 Finding and taking pictures
4.4 Create blog image

MODULE 5: SOCIAL MEDIA

5.1 Social media accounts
5.2 Posting on social media
5.3 Trending, sharing and stats
5.4 Other social media channels

MODULE 6: EMAIL NEWSLETTERS

6.1 Database management
6.2 Creating a newsletter
6.3 Newsletter stats

MODULE 7: HASHTAGS AND KEYWORDS

7.1 Keyword research
7.2 Hashtags
7.3 Content with keyword
7.4 Social media hashtagging

MODULE 8: SEO

8.1 What is SEO?
8.2 Backlinks
8.3 Onsite SEO – Yeost
8.4 Google analytics

MODULE 9: COLLABORATION

9.1 Google loves Ubuntu
9.2 Collaboration competition
9.3 Affiliates marketing
9.4 Cross linking and posting

MODULE 10: PPC AND SM ADVERTISING

10.1 Plan campaigh and landing page
10.2 Set up and manage a google adword campaign
10.3 Set up a social media campaign
10.4 Manage a social media campaign

MODULE 11: SALES FUNNEL

11.1 Hosting and cpanel management
11.2 Grow your database
11.3 Direct email campaign
11.4 Email signature advertising and collaboration

MODULE 12: WRAP UP

12.1 Strategy for year ahead
12.2 Reviewing monthly cycle
12.3 Checking website
12.4 Certificate of completion and further support