INKFISH digital marketing course overview

MODULE 1: INTRODUCTION

1.1 Intro into tools
1.2 Inkfish principles
1.3 Company profile
1.4 Marketing profile

MODULE 2: DESIGN

2.1 New logo
2.2 Logo and file formats
2.3 Brand guide
2.4 Briefing new design

MODULE 3: WEBSITE

3.1 Domain registration and hosting
3.2 Web audit
3.3 Plan web structure & brief design
3.4 WP website editing

MODULE 4: CONTENT PLANNING

4.1 Themes & posting schedule
4.2 Writing a blog
4.3 Creating a blog image
4.4 Upload blog

MODULE 5: SOCIAL MEDIA

5.1 Which social media channels
5.2 Set up and fix up social media channels
5.3 Posting on social media
5.4 Trending, sharing and stats

MODULE 6: EMAIL NEWSLETTERS

6.1 Email database
6.2 Create a MailChimp account
6.3 Creating a newsletter
6.4 Newsletter stats

MODULE 7: SEO

7.1 What is SEO
7.2 Rank tracking and backlinks
7.3 Keywords
7.4 Google Analytics

MODULE 8: Optimising your site

8.1 Technical Optimisation
8.2 Cornerstone content
8.3 Onsite SEO and Yoast
8.4 Hashtags

MODULE 9: PPC AND ADVERTISING

9.1 PPC and social media advertising
9.2 Set up and manage a Google Adword campaign
9.3 Set up a Facebook campaign
9.4 Stats

MODULE 10: STEP AWAY FROM THE SCREEN

10.1 Google loves Ubuntu
10.2 Collaboration competition
10.3 Affiliate marketing
10.4 Cross linking and posting

MODULE 11: SALES FUNNEL

11.1 Hosting and cpanel management
11.2 Grow your database
11.3 Direct email campaign
11.4 Email signature advertising and collaboration

MODULE 12: WRAP UP

12.1 Checking website
12.2 Strategy for a year ahead
12.3 Reviewing monthly cycle
12.4 Certificate of completion and further support