Taking a company digital is challenging but fairly easy if you follow these steps. Simply aim to get a design for your business, establish the unique need you are servicing, understand who your target audience is and build an online presence through Ad’s.
Keep reading to find out how we implemented these steps with our client, Aquaflex.
How does it work:
Aquaflex specialises in custom pool cover solutions, offering a range of products, they offer heavy-duty, breathable pool safety covers with blue covers that are PVC. Additionally, they have safety covers that are geo-bubble plastics, conveniently available in different colours.
Aquaflex manufactures and supplies pool covers as well as an Aqua pipe drain extender – which catches the rainwater and diverts the residual water into the pool. To connect the drain extenders, you would hook it up to your downpipes and connect to it to the pool, this helps to save on water.
How long is the company in existence:
The company was founded in 2012 and is based in South Africa. They supply to other hardware stores or pool suppliers throughout South Africa and next are going to supply internationally.
What has been put in place for this brand:
We started a content plan and will be able to post and get social media up and running. We’ve also done keyword research and can start putting together a Google ad that directly focuses on getting the audience to their website. USA is the initial geo-location to test run how the international target audiences respond to the ads.
A critical feature to focus on is the testimonials of their clients. In turn testimonials will allow Aquaflex to gain the trust, by being able to showcase this on social media for proof of reliability. So ideally, they will need testimonials from somebody in the United States or Australia to show how happy they are with their pool cover.
SOCIAL MEDIA PROOF
We aim to setup the social media and link it up with the website in order to track the conversion rates. As well as do a matching audience search.
FINDING THE NICHE
So, people who’ve been buying and investing in burglar bars in Cape Town are typically people who are homeowners, and possibly might have a pool or know people with a pool – that allows you to create advertising campaigns that are really nicely targeted to the type of audience that your company is also selling to.
The purpose is to convert browsing customers into paying customers, and that means having everything relevant on the website. Do not make the client think too long, have an answer for them ready. Be bold and have a sort of calculator that can produce an automated price. Do more with the right tools.