letting the outside
match the inside
Nestled in George, Western Cape, Apprentice Restaurant is a sophisticated culinary establishment that offers aspiring chefs the opportunity to refine their skills.
Unfortunately, the branding for the restaurant did not do justice to its captivating interior and exquisite cuisine. The use of stock images and generic fonts failed to capture the essence of the brand. We were determined to create branding visuals that would accurately reflect the restaurant’s ambience and elegance.
To achieve this, we embarked on a redesign journey that incorporated richer colours, drawing inspiration from the patterns and colours found within the space. Additionally, we considered the fusion cuisine offered by Apprentice. The result was a distinct and refined visual brand that not only highlights the unique selling point of the restaurant but also conveys the exceptional experiences enjoyed by its guests.
