1 Make sure it is eye-catching
2 Write a headline with a hook!
3 Focus on customer benefits
4 Set yourself apart.Keep it short.Give it all you’ve got
5 Check your spelling
6 Close your flyer with an offer
7 Frequency is essential in all forms of advertising
8 Distribute your flyer right
At People are so used to having advertising thrust at them – on TV, in magazines, on buses, on notice boards, everywhere – they have developed the skill of ignoring adverts – some people call this ‘poster blindness’. This is particularly true in most colleges where noticeboards are packed full of posters and notices. If you are promoting an event which features a recognizable band, DJ, comedian or actor then a simple photo of that person can be very effective.
You’ve got two seconds or less to grab attention. Your flyer headline must immediately hook prospective customers by answering their unspoken question, “what’s in it for me?”. Your business name is rarely your best hook. Before anyone cares about who you are, they must want what you do.Use only one font or two. Only use one or may be two fonts throughout all. Only using unusual fonts for headlines (and using more conventional fonts for nitty gritty information). – Not putting text too close to the edge of the paper, or to close to the edges of boxes. – Being careful with use of logos – not having too many large logos all over your design.
Flyer copy should use the reader’s self-interest to promote your product or service. If possible, show the benefit visually. For example, before-and-after pictures are especially good at communicating benefits
Tell what makes you different and better, by giving one really good reason why someone should do business with you instead of one of your competitors.
Keep it short.
For best results, flyers should have just enough information to attract interest and inquiries. Try to limit your main copy block to no more than 100 words. If you can limit your flyer copy to fewer than 50 words, that’s even better. This paragraph is 50 words.
Give it all you’ve got.
Your flyer should include lists of other benefits, uses, or service offerings. One may be the trigger for a call.
Misspelled words reduce your credibility. Even people who are not good spellers will sense that something “doesn’t look right” about your flyer, and toss it away.
Always ask for the sale. And, give potential customers an incentive to act quickly. That incentive could be a free estimate, a limited-time special offer or coupon, or a reminder of urgency. Be a frequent flyer.
For best results, you should deliver your flyer at least three times to each household.
Also, keep several of your latest flyers and thumbtacks in your cars, so whenever you see a community bulletin board you can post your flyers immediately. Thumbtacks to pushpins are easier to carry but harder to pull out, making them less likely to be re purposed by less-prepared people posting their flyers. If you post your flyers, check and replace them regularly to make sure they’re always visible and in good condition.
Look for pockets of potential customers, especially in areas where you already have customers. Place your flyer on the doormat, hang it from the doorknob, or slip it into the screen door. It’s illegal to use the mailbox. If you must fold or roll up your flyer, make sure your headline shows.