1 What is Pinterest?
2 How can your business benefit?
3 How can you personally benefit?
4 Collecting ideas for a project
5 How to get your services and products on Pinterest?
6 What not to do?
7 Have fun while working towards a cause
8 How to get started?
Pinterest is a social network that allows users (known as pinners) to share and discover new interests by posting images or videos to their own or other pinners pin boards. Basically it is like an online scrap book where you can pin images relating to your pin boards theme.
Pinterest is growing in popularity and is number 5 on the Hitwise list of top social networks. Beating Linked In and Google +. Pinterest is important because it is more effective in driving traffic to your website than other social media sites, even Facebook. If you use the Pin it button on your pages, every single one of your pins will include a link back to the source, which is invaluable for businesses pinning products etc.
It has a great quick search function which is comparable to google’s image search funtcion, except its better and easier to bookmark things of interest. It’s a great way to find ideas on any subject. Pinterest has anything a good magazine has except it’s tailored to your exact taste.
Pinterest is great for collecting ideas for a new project you’re about to start. It allows you to pin a whole bunch of ideas that appeal to you relating to that specific topic, you are also able to share your board with other pinners which allows them to pin relevant things to the board you created, so if you are collaborating with others on a project, this feature comes in handy.
Pinterest is not about the amount of followers you gain, but more about how many times your pins are repinned to other pinners boards etc. It’s very simple to allow pinners to be able to pin your products from your website onto pinterest, all you need to do is add the pin it button to your website and anyone will be able to pin your products to pinterest.
Spamming is a definite no no. Spammers create many spam accounts and use them all to repin their own items. All the repins trick Pinterests algorithm into thinking that the pins are really popular and therefore they display the popular pins category and allows the spammer to gain lots of exposure in a underhanded manner.
Pinterest is extremely addictive – once you start its difficult to stop because you just keep finding more great ideas! Once you start pinning you will find it very easy to have fun while creating your businesses presence on pinterest as well as promoting your own products (without exsessive self-promotion of course)!
Its very simple to get started on a pinterest account, browse to http://pinterest.com/ – click on the join pinterest button, you can create your account by using your facebook or twitter login details or by using an email address. Once your account is activated you need to set up your account. The first thing to do once you your account set up is to create a few pin boards and start pinning! If you’re new to Pinterest we invite you to follow Suzan (http://pinterest.com/suzanmccreadie/) for pins relating to the home and craft and design ideas, Emma (http://pinterest.com/emma1805/) for pins relating to weddings and gadgets or Neil (http://pinterest.com/neilmccreadie/) for pins on user interface design.